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Business

Changan Automobiles launches Karvaan MPV Plus

LAHORE-Changan Automobiles has launched Karvaan MPV Plus, giving an enhanced driving experience to its customers. This vehicle is exceeding people’s expectations with its dynamic design and upgraded features. Karvaan MPV Plus is a 7-seater spacious and luxurious vehicle, which is perfect to accommodate the whole family. It is powered by a 1000cc C10 engine with a 5-speed manual transmission. This MPV has an impressive range of features; premium dual-tone interior, electric power steering, dynamic Bluetooth audio, deluxe fabric seats, and convenient power windows with central locks and keyless entry. That’s not all, the exterior of Karvaan MPV Plus has curved rear glass, exquisite side mirrors, a center antenna, and beautiful character lines.

Also, the project headlamps, attractive rear LED lamps, sophisticated front chrome grill, and adjustable headlamps have made Changan Karvaan MPV Plus the people’s first choice.

It is pertinent to mention here that Changan is the number 1 automotive brand in China for the past ten years and is globally recognized for its automotive technology. Moreover, Changan International Corporation has initially invested $100 million in a joint venture with Master Motors in Pakistan to set up a state-of-the-art vehicle assembling facility, along with a vastly growing 3S dealership network across Pakistan.

Moreover, Changan invests 5% of its sales revenue in R&D. Every model is driven and tested on the Dianjiang test track. It is an international standard vehicle testing facility, spread over an area of 2,240,000 square meters, with a 150 km long track, making it the 2nd largest vehicle testing facility, globally; a prime example of Changan’s high-quality preference for its customers.

Over the last year, Changan vehicles have had an overwhelming response and as a result they have taken majority market share in their respective segment. This serves as a testament to Changan’s disruptive go-to-market strategy which is presenting customers with a complete all-rounder package.

So without further ado, if you wish to avail the vehicle of your choice in an unmatchable monetary offer make sure to contact Changan’s authorized dealers before all the pre-bookings are filled.

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Business

Master Changan Motors Unveils The All-New Changan Alsvin – Pakistan’s 1st Euro-5 Smart Sedan

Master Changan Motors Limited has proudly unveiled the latest generation, Pakistan’s first Euro-5 Smart sedan car, the Changan Alsvin, at a press conference held in Karachi on 11th December, 2020 at the Marriott Hotel.

The Changan Alsvin is one of the most anxiously awaited sedans by not only car fanatics but mass-market consumers. The design language of the Changan Alsvin expresses it as a ‘smart sedan’ due to its unmatched technology, comfort, and luxury all while providing the nimbleness of a hatchback, and that too at an accessible price – truly standing by its motto – “Drive Your Dreams”.

Danial Malik – CEO of Master Changan Motors – explained some of the exclusive features, “The Alsvin brings the Pakistani consumers an impressive array of automotive technology that is being introduced for the first time in Pakistan these include; Pakistan’s first Euro5 engine, Dual-Clutch Automatic Transmission, Start-Stop Technology (SST), Tire Pressure Monitoring System (TPMS), and a 7 inch Human Machine Interface (HMI) that allows the user to reconfigure multiple functions such as air conditioning, lighting, and locks.”

He added, “The Alsvin will provide the best value in its class with features that previously did not exist in the subcompact sedan segment such as the Electronic Sunroof, Cruise Control, Powerful Projector headlamps, Super Electronic Power Steering (Super EPS), reverse camera coupled with parking sensors and dynamic guidelines and heated side view mirrors.” It is pertinent to mention that the vehicle will be very safe due to its high tensile body, dual airbags, seatbelts, and the modern projector headlamp which doesn’t require an additional fog lamp.

The Alsvin is powered by a Bluecore VVT 1.37L (95 hp & 135nm torque) or 1.5L (105 hp & 145nm torque) engine, which is complemented by a beautiful front grill giving it an aggressive yet elegant exterior, while the interior has a sporty cockpit that is balanced with a plush ivory beige cabin. The Alsvin will surely be Pakistan’s most technologically advanced subcompact sedan, which promises an effortless driving experience.

Master Changan Motors is offering the Alsvin in three variants. The first is the 1.37-litre smart manual transmission variant. Alongside this, the car has 1.5 litres 5-speed Dual-Clutch Automatic Transmission (DCT); and at the top of the line, will be the luxurious “Lumiere” edition with 1.5-litre DCT packed with features customers in this segment could previously only have dreamt of.

Shabbir Uddin – Director Sales & Marketing – explaining the marketing strategy commented, “For long, customers had no other option but to opt for a bare bone hatchback or a feature packed yet used imported vehicle. Now Changan is offering a complete sedan that is loaded with features and brings them within the reach of consumers. Simply put, the Alsvin is designed by a world class team that pushes the status quo, for people that are sick of the status quo.”

The first locally produced Alsvin is all set to be rolled off the assembly line within a few days, from the company’s state-of-the-art plant that not only brings international standards to the local market but will also be the RHD export hub for Changan vehicles across the world.

Danial Malik, expressed great pride in introducing Pakistan’s best smart sedan car, saying, “Here at Master Changan, we dream of an auto industry where the customer doesn’t have to compromise on his or her dreams” and envisions an auto industry which is a “Win-Win” for all stakeholders; one where the customer wins, the dealers win, the auto part manufactures win and the nation wins.

Master Group of Industries is one of the oldest and most trusted brands of Pakistan since 1963. It caters to a variety of industries; mattress, and sleep industry – Master MoltyFoam & Master Celeste, office furniture and services – Master Offisys,Textile – Master Textiles, power generation – Master Wind Energy, Chemicals – Master Thermoshield, and automotive – Master Motors and Procon Engineering.

Master Motors has had major successes in the automotive industry and since 2002 has successfully introduced brands such as Foton, Mitsubishi Fuso, and Yutong, the company has continued to meet customer demand across various segments.

Master Changan Motors Limited acquired Greenfield status under the Auto policy 2016-2021 and entered into a joint venture with Changan automobile with an initial investment of $100 million – the largest investment of its kind by an OEM in Pakistan’s history. The company established a plant in Karachi with an annual production capacity of 30,000 units. The JV further invested $36 million to introduce the Alsvin in Pakistan and aims to bring in a couple of more exciting models by June 2021.

Changan is China’s No.1 domestic automotive brand consecutively for the last 10 consecutive years. The company invests 5% of its annual revenues in R&D giving it the best capability in automotive technology this has allowed them to introduce level 3 autonomous driving in China. Changan has a wide range of beautifully designed and high-quality sedans, SUVs, MVPs, LCVs and is well on its way to electrifying all its models by 2022. In their next phase, Master Changan Motors plans to introduce these electric vehicles in Pakistan as well.

Changan Alsvin booking starts from January 2021 and customers can pre-book their vehicles without paying anything on their website (www.changan.com.pk) to avail a limited time offer of 1-year free-maintenance services on their brand new Alsvin.

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Business

Master Changan Motors unveils all-new Changan Alsvin

KARACHI-Master Changan Motors Limited unveiled the latest generation, Pakistan’s first Euro-5 Smart sedan car, the Changan Alsvin, at a press conference held in Karachi on Friday at a hotel. The Changan Alsvin is one of the most anxiously awaited sedans by not only car fanatics but mass-market consumers. The design language of the Changan Alsvin expresses it as a ‘smart sedan’ due to its unmatched technology, comfort, and luxury all while providing the nimbleness of a hatchback, and that too at an accessible price – truly standing by its motto – “Drive Your Dreams”. Danial Malik – CEO of Master Changan Motors – explained some of the exclusive features, “The Alsvin brings the Pakistani consumers an impressive array of automotive technology that is being introduced for the first time in Pakistan; these include; Pakistan’s first Euro5 engine, Dual-Clutch Automatic Transmission, Start-Stop Technology (SST), Tire Pressure Monitoring System (TPMS), and a 7 inch Human Machine Interface (HMI) that allows the user to reconfigure multiple functions such as air conditioning, lighting, and locks.” He added, “The Alsvin will provide the best value in its class with features that previously did not exist in the subcompact sedan segment such as the Electronic Sunroof, Cruise Control, Powerful Projector headlamps, Super Electronic Power Steering (Super EPS), reverse camera coupled with parking sensors and dynamic guidelines and heated side view mirrors.” It is pertinent to mention that the vehicle will be very safe due to its high tensile body, dual airbags, seatbelts, and the modern projector headlamp which doesn’t require an additional fog lamp. The Alsvin is powered by a Bluecore VVT 1.37L (95 hp & 135nm torque) or 1.5L (105 hp & 145nm torque) engine, which is complemented by a beautiful front grill giving it an aggressive yet elegant exterior, while the interior has a sporty cockpit that is balanced with a plush ivory beige cabin. The Alsvin will surely be Pakistan’s most technologically advanced subcompact sedan, which promises an effortless driving experience. Master Changan Motors is offering the Alsvin in three variants. The first is the 1.37-litre smart manual transmission variant. Alongside this, the car has 1.5 litres 5-speed Dual-Clutch Automatic Transmission (DCT); and at the top of the line, will be the luxurious “Lumiere” edition with 1.5-litre DCT packed with features customers in this segment could previously only have dreamt of. Shabbir Uddin – Director Sales & Marketing – explaining the marketing strategy commented, “For long, customers had no other option but to opt for a bare bone hatchback or a feature packed yet used imported vehicle. Now Changan is offering a complete sedan that is loaded with features and brings them within the reach of consumers. Simply put, the Alsvin is designed by a world class team that pushes the status quo, for people that are sick of the status quo.” The first locally produced Alsvin is all set to be rolled off the assembly line within a few days, from the company’s state-of-the-art plant that not only brings international standards to the local market but will also be the RHD export hub for Changan vehicles across the world.

Danial Malik, expressed great pride in introducing Pakistan’s best smart sedan car, saying, “Here at Master Changan, we dream of an auto industry where the customer doesn’t have to compromise on his or her dreams” and envisions an auto industry which is a “Win-Win” for all stakeholders; one where the customer wins, the dealers win, the auto part manufactures win and the nation wins.

Master Group of Industries is one of the oldest and most trusted brands of Pakistan since 1963. It caters to a variety of industries; mattress, and sleep industry – Master MoltyFoam & Master Celeste, office furniture and services – Master Offisys,Textile – Master Textiles, power generation – Master Wind Energy, Chemicals – Master Thermoshield, and automotive – Master Motors and Procon Engineering.

Master Motors has had major successes in the automotive industry and since 2002 has successfully introduced brands such as Foton, Mitsubishi Fuso, and Yutong, the company has continued to meet customer demand across various segments.

Master Changan Motors Limited acquired Greenfield status under the Auto policy 2016-2021 and entered into a joint venture with Changan automobile with an initial investment of $100 million – the largest investment of its kind by an OEM in Pakistan’s history. The company established a plant in Karachi with an annual production capacity of 30,000 units. The JV further invested $36 million to introduce the Alsvin in Pakistan and aims to bring in a couple of more exciting models by June 2021.

Changan is China’s No.1 domestic automotive brand consecutively for the last 10 consecutive years. The company invests 5% of its annual revenues in R&D giving it the best capability in automotive technology this has allowed them to introduce level 3 autonomous driving in China. Changan has a wide range of beautifully designed and high-quality sedans, SUVs, MVPs, LCVs and is well on its way to electrifying all its models by 2022. In their next phase, Master Changan Motors plans to introduce these electric vehicles in Pakistan as well.

Changan Alsvin booking starts from January 2021 and customers can pre-book their vehicles without paying anything on their website (www.changan.com.pk) to avail a limited time offer of 1-year free-maintenance services on their brand new Alsvin.

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Business

Celeste Home Fashion 2in1 mattresses – A True Comfort Gift!

The consensus of luxury and comfort with timeless style is an art that Celeste Home Fashion mastered very early in its journey. Innovating the luxury to deliver comfortable solutions that make a house feel like home became the forte of this leading home fashion brand. With the state-of-the-art concept of the “Sleep Lab” where one can test and try mattresses in a home-like environment. Celeste Home Fashion now brings another advancement to comfort living with its 2in1 mattress range. These highly adaptable mattresses deliver the comfortable luxury of two entirely different firmness levels in one mattress. Let’s discuss how each of these comfort machines is the ultimate comfort goal for your magnificent homes:

Hybrid Mattress:

A versatile high-end mattress offering two comfort levels i.e. plush and ortho firm. The pressure absorbent pocketed springs are placed in companionship with memory foam and high-density foam in such a way that one side of the mattress delivers orthopedic support however the other side offers conforming medium-firm support. With its particular body compliant mechanism, spine supporting properties, and motion cancellation effect Hybrid mattress is an ideal choice for those seeking luxury along with comfort.

Features and Specifications:
– Provides two levels of comfort: Plush and ortho firm
– Shock absorbent pocket springs
– Pocket zoning according to the human anatomy for perfect sleep posture
– Even weight distribution across the surface
– Superior back support
– Conforming properties of memory foam for customized spine comfort

Hydro Memory:

Hydro Memory is another grand mattress of the Celeste Home Fashion 2in1 range. Cool gel beads infused memory foam with the help of zoning grooves create a superior air regulation effect that keeps surface temperature regulated at all times. Resilient pocketed springs web in harmony with layers of memory foam and HD HR foam makes an opulent 2in1 mattress that delivers postural and spine support with one side and medium-firm support with the other. Now flip your mattress to choose between different comfort levels available within this opulent comforting mattress.

Features and Specifications:
– HD HR foam and along with conforming properties of memory foam
– Cool gel-infused memory foam for better air regulation
– Featuring two firmness levels in one mattress- Plush and Ortho firm
– Resilient pocket springs
– Airflow technology for temperature regulation
– Customized spine support for better alignment

Halo:

Halo is the perfect fit for individuals that are reluctant to pick plush mattresses due to common misconceptions. Well, Halo is designed to make this decision easier for you. This super-soft mattress is now modified into a versatile sleeping surface that delivers two distinctive comfort levels on its flip sides. One being plush and the other being orthopedic support solves the tie between plush and firm mattresses. Now win all your mattress fears over with this versatile 2in1 mattress and enjoy the best of both; plush and firm support.

Features and Specifications:
– Specialized high-density foam
– Additional fiber padding for extra plushness
– Pocket spring structure
– 2in1 mattress; plush and ortho
– High-quality breathable fabric

Horizon:

Celeste Home Fashion’s horizon is heaven for all those who prefer a firm sleeping surface. It comes with two firmness levels on each of its slip side. The mattress is a rare depiction of a firm and ortho mattresses that deliver the perks of the specialized orthopedic surface as well as that of the normal firm surface. Celeste Home Fashion Horizon is the new beginning of a specialized ortho mattress that delivers precedented support to the lower back and shoulders to keep the spine’s natural alignment intact.

Features and specifications:
– High-density HR foam
– Web of resilient pocket springs
– Flippable mattress with two different comfort levels; firm and ortho firm
– Breathable knitted fabric

Harmony:

Harmony by Celeste Home Fashion now offers more than extra with its new manufacturing. With medium-firm original support, now avail orthopedic support on the flipping side with all new Celeste Home Fashion Harmony. The mattress is engineered tactically to deliver medium-firm and orthopedic support on flip sides with the calculated bounce of pocketed springs.

Features and specifications:
– Generous layers of HD HR foam
– Resilient pocketed springs
– 2in1 mattress with medium-firm and ortho support
– Plush breathable fabric

Hush:

Celeste Home Fashion Hush came into existence with a traditional approach to spring mattresses. Innovating the conventional mechanism makes a versatile sleeping surface that delivers the usability of a firm mattress with one side and an ortho mattress with the other side. Utilizing Celeste home Fashion’s resilient Bonnell spring, the mattress delivers exceptional support to the spine and sleep movements.

Features and Specifications:
– Offers two different levels of comfort: Firm and Ortho
– Bonnell spring mattress
– Breathable fabric for air regulation
– Supports sleep movement

Celeste Home Fashion is constantly innovating to raise the luxury standards for superior relaxation. If you’re seeking world-class comfort along with opulence then Celeste Home Fashion’s 2in1 range is the right fit for you. Get yourself and your loved ones the perfect gift of comfort!

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Business

MoltyFoam collaborates with Pink Ribbon for massive awareness drive

Committed to remaining the Number 1 trusted brand of Pakistan, Master MoltyFoam for 50 years, has provided better sleep and health initiatives through technology, science and research. Staying true to their commitment, they bring you a promise of hope by join hands with Pink Ribbon Pakistan.

Observed world over as the Breast Cancer Awareness month, Pinktober brought cancer fighters, survivors, and their loved ones together to share their stories with the purpose to help those in need. After successfully carrying out Master MoltyFoam Women of Strength, MoltyFoam stepped forth to play their part in Pinktober.

Running a nationwide awareness and fundraising drive, MoltyFoam partnered with Pink Ribbon Pakistan for the campaign “A Promise of Hope” with a mission to help them build Pakistan’s first dedicated breast cancer hospital.

Collaborating furthermore with a wide range of organizations, MoltyFoam conducted workshops to disseminate the message while reaching out to over a hundred universities across Pakistan. Early detection can save many lives and so various information sessions were conducted with the purpose of educating and creating mindfulness in the youth over the rising prevalence of the ailment. An exclusive charity drive was also held at Lahore’s premium mall Emporium that was well received by the spectators.

To show further support, an exclusive ‘Pink Illumination Ceremony’ was arranged at Minar-e-Pakistan, Lahore. The President of Pakistan, Dr Arif Alvi, honoured the event with his presence to express his support and concern for the Pakistani women and this deadly disease.

Additionally, Pink Illumination continued nationwide. Particularly illuminating landmarks in Lahore, Islamabad and Karachi, Pink Illuminations found widespread appreciation countrywide. Each building, lit in honour of cancer fighters and survivors, also paid tribute to those lost to the disease.

With a belief that a gender-equal society builds progressive nation, MoltyFoam motivated men of all age groups to show their support by participating in a march conducted at Lahore’s famous Liberty Round About. Using the hashtag #RealMenWearPink, they came together to support the cause. An exclusive MoltyFoam SMS campaign also contributed towards the construction of the hospital.

Master MoltyFoam encourages positive development of the society. This motivation is deeply ingrained in their culture that tends to be the governing force behind this initiative. Remember, Pakistan has the highest incidence of breast cancer in Asia – with every 1 in 9 Pakistani women at the risk of this illness. Together with MoltyFoam can reach out to support thousands of women who are an epitome of strength for our nation and defeat breast cancer.

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Business

Moltyfoam becomes trendsetter for introducing wellness experts

In today’s world of multi-tasking and hassle that engulfs us in endless engagements, online shopping comes as a saving grace. The dilemma that remains is that, despite knowing the quality of the product and the commitment of the brand, the purchase we make sometimes does not meet our expectations. In that case, buying anything online is a risk – rather a bet especially when it includes a costly purchase.

For most people, with an obligation such as old age or poor health, there’s no choice at all unless they have a companion or family member who is looking out for their needs. Even in a situation where one has a family member making mega purchases on one’s behalf, the results sometimes are dissatisfying

In their latest initiative MoltyFoam Wellness Experts, Master MoltyFoam has proceeded furthermore than merely provide online shopping for the customers.

Innovative and beneficial, Master MoltyFoam has introduced MoltyFoam Wellness Experts. Just a click away, MoltyFoam Wellness Experts is an easily accessible option available on their website. Here’s what MoltyFoam Wellness Experts can do for you:

  • Trained and well-learned in the science of wellness and sleep products, MoltyFoam Wellness Experts will visit you at your home to provide you with a healthy solution.
  • The expert will also check your mattress to analyze if you are in need of a new one, and if so, they will suggest a different one for you from the wide range of products offered by Master MoltyFoam.
  • The experts will also give you a mattress for experiment, which if not satisfied, you can return or exchange for another one.
  • In case you need a mattress of your choice, the experts will give you one as desired for you to examine it before making the purchase.

So if you’re someone looking to upgrade your mattress, or not sure which mattress would suit you best, MoltyFoam Wellness Experts is the answer. How it works

  • Simply book an appointment via MoltyFoam’s website or call, +92 42 111 666 555.
  • The wellness experts will visit you at your home, keeping you from the hassle of travelling and saving time. It is especially beneficial for elderly citizens or for those who are restricted due to health issues.
  • Availing the service and having a mattress for trial can help you decide if it meets your health needs.
  • Even if you can visit the showroom, having the product at home for a first-hand experience is rather helpful.

This exceptional at home service, not only brings you the perfect mattress at your doorstep but helps you pick the right solution for a perfect slumber. The first of its kind in Pakistan, MoltyFoam Wellness Experts is a quick service designed for comfort and convenience – just so you don’t have to compromise on your sleep and health anymore.

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Business

Master Wind Energy applies for listing on PSX

Master Wind Energy Limited, achieved commercial operations status on 14 October 2016 and was its first jump into the realm of renewable energy

LAHORE: Master Wind Energy Group on Thursday has applied to get itself listed on the Pakistan Stock Exchange (PSX).

In a notification sent to the bourse, Master Wind Energy Group stated “It is hereby informed to all concerned that Master Wind Energy Limited has applied for Listing on the Exchange and has submitted the draft Prospectus for the offer of shares to the General Public/ Retail Investors.

The draft Prospectus of the Company is hereby placed on the Website of the Exchange under caption “Public Comments on Draft Prospectus of Master Wind Energy Limited” for seeking public comments as required under Section 3 (11) of the Public Offering Regulations, 2017 and the Regulation No. 5.2.2 (ac) of Listing of Companies and Securities Regulations of PSX.”

Master Wind Energy Limited, achieved commercial operations status on 14 October 2016 and was its first jump into the realm of renewable energy.

Master Group established in 1963, with a modern and realistic approach towards growth through innovative technology and quality manufacturing.

The group comprises: Master MoltyFoam, has been the most trusted name in bedding, furniture and healthcare industry providing products of unmatched quality with guaranteed customer satisfaction. Innovating from a technical collaboration with Bayer Germany. Master Celeste.

In 1997, Master introduced the American brand, Celeste that has today become the benchmark of luxurious sleep system in Pakistan.

Master Chemicals Ltd, which is active in PU chemicals business for more than 20 years, introduced Master Thermoshield, a product that could assist in saving substantial electricity and contribute towards a more energy efficient Pakistan.

MMCL is authorized assembler/ manufacturer in Pakistan for leading Commercial Vehicles from Japan & China including world-renowned Mitsubishi Fuso, Foton and Yuejin.

Procon Engineering established in 1998, Procon has proved its mettle as the leading car interior and other component manufacturers of Pakistan. Procon supplies high quality finished products and interiors to leading car, bus, motorcycle and truck manufacturers.

And with Master Wind Energy Limited, it intends to enhance its presence in the energy sector, with a second 100 MW wind project in Sindh.

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Business

A Brand with Purpose: Master MoltyFoam Introduces Sleep Research Foundation

In this digital era, brands are becoming increasingly conscious of their campaign’s agendas. In order to remain relevant, companies are now putting great emphasis on introducing solutions that not only attract customers but add value to their lives. It’s commendable how rapidly Pakistani brands are catching up with global marketing trends and practices. Today as we see, many of the local brands have diversified their scope from mere product selling and advertisings to crafting meaningful promotions and awareness campaigns.

Master MoltyFoam being once such brand, is Pakistan’s largest and most renowned selling mattress manufacturer. The company is operating for over 6 decades now and has become the most trusted name in the sleep health and bedding industry. Master MoltyFoam over the years has immensely transformed its communication and has been globally recognized for its unique campaigns.

The Billbed Campaign, which was designed to provide a solution to homeless people sleeping outdoors, won a Bronze Lion at the Cannes Lions 2015 awards. The company has vested well in women empowerment initiaves with thoughtful campaigns like Beti Boojh Nahe (an intitiative where the brand pledged to host the marriages of 100 women with dignity, enabling them to start their future with a sense of pride and independence, Breast Cancer Awareness initiative with Pink Ribbon Pakistan and Women of Strength Series to support women’s autonomy.

Master MoltyFoam is one of the few local brands, that has kept itself constantly engaged with different social welfare agendas to depict their utmost dedication for a better progressive Pakistan. In its latest campaign, the brand collaborated with Mahira khan to introduce the “Sleep Research Foundation”; the country’s first sleep health and awareness platform. The campaign is a series of awareness ads focusing on health hazards of poor sleep.

The era of digitization has not only led to restlessness but disturbed sleeping habits which has lead to physical and emotional health problems – and that is exactly why proper sleep health education and awareness is so necessary. These series of Public Service Awareness ads highlight multiple poor health occurences which are an outcome of poor sleep. From weight gain to increased risk of heart diseases, like a silent killer, poor sleep does more damage than we think.

Master MoltyFoam has set up Sleep Research Foundation to promote healthy sleep habits in Pakistan. The brand aims to conduct diversified nationwide campaigns, programs, and interactive sessions to develop sleep consciousness among individuals. With its research foundation, the company aims to educate people on the importance of of quality sleep.

We appreciate the thoughtful initiative of Sleep Research Foundation as this certainly is a step towards a healthy Pakistan.

Follow @SleepResearchFoundation or visit www.sleepresearchfoundation.com to learn about sleep related tips, information and more.

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Business

Master motors introduce Changan vehicles in Pakistan

Master Motors Ltd (MMC), in a joint venture partnership with Changan International, China’s top automobile maker, has officially launched a range of light commercial vehicles (LCVs) at their first authorised dealership at Bilal Automobiles in Lahore. The light vehicles include M9, a pick-up and a 7-seater passenger van.

The statement said Changan Bilal Automobiles, the joint venture company, has initially put on sale Changan M9, a pick-up, and Changan Karavan, a passenger van. The statement said that with an ex-factory price tag of Rs919,000, Changan M9 is a 9×5 foot 1-ton pick-up with a class-leading C10 gasoline engine having 1000 cc 16-valve dual overhead cam (DOHC). Similarly, Changan Karavan is a middle-sized, 7-seater van which has 1000 cc powerful C10 engine and AC is present. It comes with a price tag of Rs999,000.

Changan is a famous automobile producing brand in China known for making SUVs, small vehicles and cars. The company offers a wide range of vehicles including CS arrangement SUV, Raeton arrangement, Eado arrangement, and Alsvin arrangement; and Oushang, Honor, and Eulove MPV items.

Both the companies, Changan Automobile and Master Motors Corporation, signed an official agreement on 29th June at Pearl Continental, Karachi. MMCL already purchased a land for an assembly plant in Karachi and Master Motors already stared of constructions of an assembly plant in Karachi. After ground breaking ceremony in March-2018.

In the first phase, they have introduce Pickup and passengers’ van and provides after sales services as well. Their target market will be middle and higher income group.

The car enthusiasts and deals have shown a great interest in both the vehicles and said they are satisfied over the design and prices of these vehicles.

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Business

MoltyFoam: The World’s First Billbed in Pakistan

There are an estimated half a million homeless people in every main city in Pakistan. Most are labourers who work hard during the day and have nowhere to sleep at night—but the pavements.

Moltyfoam, one of Pakistan’s leading mattress companies, saw an opportunity to help and provide a solution to people sleeping outdoors.

Moltyfoam and agency, Pakistan BBDO, developed the world’s first BillBed. A billboard designed from the product itself.

By day the BillBeds advertised the brand, and by night – with a simple flick – they are transformed into comfortable beds.

The weatherproof BillBeds were placed in over 150 locations in 9 major cities across Pakistan, at locations that the brand knew would benefit homeless labourers the most.

The campaign has won a Bronze Lion at the Cannes Lions 2015 awards.

Brand: MoltyFoam
Advertising Agency: BBDO, Pakistan
Senior Art Director / Concept: Muhammad Ahmed Mustafa
Strategic Planning Director: Assam Khalid
General Manager: Aamir Allibhoy
Associate Creative Director: Sahar Mullick
Junior Art Director: Imran Khan
Creative Director: Ali Rez
Production Manager: Atif Pasha
Deputy General Manager: Faisal Durrani
Senior Account Manager: Idrees Hussain
Creative Director: Madeeha Noor
Video / Photography: Muhammad Ahsan
Director of Photography / Cinematographer: Mujtaba Hussain Shah